BOARD MEETING DATE: December 3, 2010
AGENDA NO. 6

PROPOSAL:

Reappropriate Funds from Undesignated Fund Balance to the Executive Office FY 2010-11 Budget for Activities Relating to AQMD’s CBS-2 TV Weather Sponsorship 

SYNOPSIS:

On March 5, 2010, the Board approved AQMD’s sponsorship of air quality forecasts during news weather segments on CBS-2 TV in an amount not to exceed $66,300. The sponsorship began May 24 and continued through August 2010. Funding for the sponsorship was included in the FY 2009-10 Budget, but activities relating to contract execution with CBS-2 TV went beyond the FY 2009-10 Budget year and left these funds unspent. Subsequently, the unspent funds reverted to the Undesignated Balance Fund. This action is to reappropriate $66,300 from the Undesignated Balance Fund to the Executive Office FY 2010-11 Budget for the CBS-2 TV weather sponsorship as originally approved by the Board.

COMMITTEE:

Administrative, November 12, 2010, Recommended for Approval

RECOMMENDED ACTIONS:

Reappropriate $66,300 from the Undesignated Fund Balance to the Executive Office FY 2010-11 Budget.
 

Barry R. Wallerstein, D.Env.
Executive Officer

Background

On March 5, 2010, the Board approved a 13-week sponsorship of weather reports on CBS-2 TV in an amount not to exceed $66,300 to further promote AQMD’s Air Quality Index (AQI) Initiative, which encourages Southern Californians to be aware of the air quality in their areas and sign up for daily “Air Alerts”. The sponsorship began on May 24 and continued until the end of August. The program effort was highly successful. Funding for the sponsorship was included in the FY 2009-10 Executive Office Budget.

While the sponsorship was with the local CBS affiliate, CBS required that the contract be approved by its national office. Due to unanticipated delays in the contract process, funds appropriated for this sponsorship went unspent in FY 2009-10 and subsequently reverted to the Undesignated Fund Balance at the end of the fiscal year. 

Proposal

The weather sponsorship is now complete and funds initially appropriated in FY 2009-10 Budget for this sponsorship must now be reappropriated in the FY 2010-11 Budget to compensate CBS-2 TV for the sponsorship. This action is to transfer $66,300 from the Undesignated Fund Balance to the Executive Office FY 2010-11 Budget for this purpose.

Resource Impacts

Sufficient funding (i.e., the original funds) is available in the Undesignated Fund Balance account for this program.